Burnley Civic Trust Heritage Image Collection

Strike A Light! Its Fire Eater Stromboli At Store Opening

28 Jul 1970
11 to 15 St. James's Street, Burnley (now McDonald's)

Media Ref: BE70ng45485
Strike A Light! Its Fire Eater Stromboli At Store Opening

Anita Howarth with the cakes at the General Hospital. Left to right, Mr. D. Brierley (senior administration officer, General Hospital), Mr. S. Harrold (catering officer), Miss Howarth, Mr. R. Hunter (assistant manager at Tesco, Burnley).
An amazed crowd gathered outside a store in St. James's Street, Burnley to watch fire-eater and sword-swallower Stromboli brighten up a dull Tuesday morning for them. Scots born Stromboli and his assistant Sylvia were appearing at the re-opening of Tesco in Burnley. (For images of Stromboli see Human Volcano At Tesco.) The store is re-opening in the sense that a new policy is being presented to the customer. This is known as a "cut case" policy, in that with the most popular brands shelving is dispensed with and the goods are displayed in bulk still in their cases, cut half way down. "This will prove cheaper for the customer as all these prices will be discount prices," said area inspector Mr. D. Moore. The layout of the store has been altered - all the work of the Tesco staff - to back up a new approach with a new look.
A procession of three gaily decorated cars heralded the arrival of the Carnival Queen of Great Britain, Miss Anita Howarth, to perform the opening ceremony. Cakes presented to Tesco to mark the occasion were later taken to the General Hospital for distribution among the patients.

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